Microsoft's Experimentation Platform

• Controlled Experiments in one slide
• Examples: you’re the decision maker
• Cultural evolution: hubris, insight through measurement, Semmelweis reflex, fundamental understanding
  

Two key messages to remember

• It is hard to assess the value of ideas. Get the data by experimenting because data trumps intuition
• Make sure the org agrees what you are optimizing and evolve your culture towards data-driven decisions

1. SD Forum
2. Experimentation and Analytics - closing the loop from strategy to execution by Michal Lenchner
3. Analytics revolution at Microsoft (in German) and Translated to English