The Surprising Power of Online Experiments
Getting the most out of A/B and other controlled tests
By Ron Kohavi and Stefan Thomke
Appeared in Harvard Business Review Sept-Oct 2017 issue: Surprising Power of Online Experiments on HBR
Microsoft employees can get a high-quality PDF version here. The PDF is much better at showing the HBR's editor in chief and the design director's desire to start every subhead with a large A or B 🙂
The PDF is also available courtesy of Optimizely here.
- Alex Birkett wrote 7 Key Lessons I’ve Learned Working at CXL
This point also emphasizes the importance of a process, and the importance of improving our input levers like test velocity. Ronny Kohavi, GM and Distinguished Engineer at Microsoft, and Stefan Thomke, professor at Harvard Business School, just wrote about this in a great article for HBR