The Surprising Power of Online Experiments
Getting the most out of A/B and other controlled tests
By Ron Kohavi and Stefan Thomke
Appeared in Harvard Business Review Sept-Oct 2017 issue: Surprising Power of Online Experiments on HBR
Citation: Kohavi, Ron, and Stefan Thomke. "The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests." Harvard Business Review 95, no. 5 (September–October 2017): 74–82.
Microsoft employees can get a high-quality PDF version here. The PDF is much better at showing the HBR's editor in chief and the design director's desire to start every subhead with a large A or B 🙂
- Alex Birkett wrote 7 Key Lessons I’ve Learned Working at CXL
Quick link: https://bit.ly/HBR_EXP