Links, some of which are working.
need to be bugtested
Mar 18, 2016
https://exp-platform.com/siteimages/rk1.jpg
bit.ly/ExPHP1
1,484
Jun 8, 2015
KDD 2015 Keynote: Online Controlled Experiments
178
Apr 4
2017-04 OnlineControlledExperimentsNR.pptx
bit.ly/exp2017USF
129
Mar 18, 2016
https://exp-platform.com/siteimages/rkt.jpg
bit.ly/ExPT1
114
Apr 25, 2015
https://exp-platform.com/Documents/2015 Online Controlled Experiments_EncyclopediaOfMLDM.pdf
bit.ly/onlineControlledExperiments
101
Feb 7
Influential scholar
bit.ly/ronnykInfluential
86
May 13, 2014
https://exp-platform.com/Pages/SevenRulesofThumbforWebSiteExperimenters.aspx
bit.ly/1ltPLhM
62
Nov 6, 2013
https://exp-platform.com/Documents/TwymansLaw.pdf
bit.ly/twymanLaw
50
Mar 18, 2016
https://exp-platform.com/siteimages/rkh.jpg
bit.ly/ExPH1
48
May 2, 2014
Controlled Experiments on the Web: Survey and Practical Guide
bit.ly/expSurvey
44
May 20, 2013
Controlled Experiments At Large Scale
bit.ly/ExPScale
39
Oct 27, 2015
Online Controlled Experiments - YouTube
bit.ly/KDD2015KohaviVideo
37
Oct 1, 2016
MIT CODE 2016 - Ronny Kohavi
bit.ly/CODE2016Kohavi
36
Mar 30, 2016
ConversionXL AB Pitfalls
bit.ly/ABPitfalls
29
Aug 2, 2013
Trustworthy Online Controlled Experiemnts: Five Puzzling Outcomes Explained
bit.ly/expPuzzling
21
Nov 21, 2016
Best Refuted Causal Claims from Observational Studies
bit.ly/refutedCausalClaims
19
Oct 12, 2015
https://expplatform.sharepoint.com/Documents/2015-10MITCodeRonnyK.pptx
bit.ly/CODE2015Kohavi
16
Mar 12, 2016
2016-02 InuititionBusters - YouTube
bit.ly/intuitionBusters
13
Nov 8, 2016
CODE 2016 Plenary Session 4: Edo Airoldi and Ron Kohavi - YouTube
bit.ly/CODE2016KohaviVideo
12
Sep 14, 2014
CUPED: Improving the Sensitivity of Online Controlled Experiments
bit.ly/expCUPED
11
May 2, 2014
Seven Pitfalls
bit.ly/expPitfalls
8
Sep 15, 2014
Online Experimentation at Microsoft
bit.ly/expMicrosoft
8
Feb 5
A/B Test Examples
bit.ly/ABTestExamples
7
Sep 15, 2014
Tracking Users
bit.ly/expTrackingClicks
7
Oct 14, 2015
https://exp-platform.com/Documents/semmelweisReflex.pdf
bit.ly/semmelweisReflex
7
Nov 11, 2013
https://exp-platform.com/Documents/2013-11 OnlineControlledExperimentsQconNR.pdf
bit.ly/expQCon
7
May 15, 2016
Ronny Kohavi's answer to How long should you run an A/B test on your site before you declare one a winner? - Quora
bit.ly/quoraABHowLong
6
Dec 5, 2016
Pitfalls of Long Term Online Controlled Experiments
bit.ly/expLongTerm
6
Sep 15, 2014
https://exp-platform.com/Documents/IEEE2010ExP.pdf
bit.ly/expPracticalLessons
5
Oct 17, 2015
What is a HiPPO
bitly.com/HIPPOExplained
5
Dec 3, 2016
Online Controlled Experiments: Introduction, Pitfalls, and Scaling
bit.ly/TPKohavi2016
3
Dec 5, 2016
Measuring Metrics
bit.ly/measuringMetrics
3
Apr 28, 2014
https://exp-platform.com/Documents/ExP_DMCaseStudies.pdf
bit.ly/ExPCulture
3
Feb 21, 2016
Practical Guide to Controlled Experiments on the Web
bit.ly/ExPHiPPO
2
Nov 1, 2013
How rapid-fire A/B testing nearly brought Google to the brink of disaster - GeekWire
bit.ly/rapidAB
2
Feb 5, 2014
Online Controlled Experiments: Introduction, Insights, Scaling, and Humbling Statistics
bit.ly/expQConVideo
2
Apr 8, 2016
Sample Ratio Mismatch check
bit.ly/srmCheck
1
Nov 20, 2016
Ronny Kohavi's answer to What common mistakes do companies make when running A/B tests? - Quora
bit.ly/commonABMistakes
1
Aug 8, 2013
Large Scale Experimentation at Bing - Search Quality Insights Blog
bit.ly/bingExPScale
1
Aug 17, 2015
https://exp-platform.com/Documents/2015-08 dataScienceSymposiumRonnyK.pptx
bit.ly/DSS2015Kohavi
1
Apr 26, 2013
Ten Blue Links No More: Dynamic Page Sizing - Search Quality Insights Blog
bit.ly/BingSERPSizing